A Classic American Success Story
Wee Ones has always been about designing the cutest hair accessories for every little girl. It all started nearly four decades ago, when Founder Barbara Agatstein did everything she could to tame the wild mane of her only daughter, Betsy. At the time, there were not a lot of accessories to choose from, and Barbara decided that the simple barrette needed a serious makeover! Designing cute hair accessories became Barbara’s hobby, which turned into a passion, eventually an obsession, and ultimately, a multi-million dollar company. Little did Wee Ones know that from its beginning in 1978, it would grow to become America’s best known brand of infant and girl’s hair accessories!
2010 - A New Beginning
After leading the company for over 30 years, Barbara was ready to focus her time and talent exclusively on design, and step away from the increasing demands of running her business. It was early 2010 when Barbara met a hometown couple whose business experience would complement her passion for design and materials. In July of that year, first-time entrepreneurs Miles & Gina Faust completed the purchase of Wee Ones and began the next chapter of the company’s story. Miles’ background as a Sales and Marketing Executive and General Manager for Ralston Purina and Energizer Battery, paired with Gina’s strong marketing background and passion for fashion and accessories seemed like the right mix of skills, interests and experience for this married couple to propel Wee Ones into the future.
Wee Ones Today
Since taking over as owners, Miles and Gina have driven expansion of the company’s brand and product offerings to include Petals Flower Clips, exclusive WeeSparkle accessories, and a new line for the older Wee Ones girl called Après les Petites. Their plans include growing the company and developing new brands and products that complement the successful Wee Ones brand of accessories. Even though there may be changes along the way, Miles and Gina are committed to offering the same quality hair accessories and superior customer service that Wee Ones has prided itself on for 35 years. That’s the Wee Ones difference you won’t find anywhere else!